Marketing leadership, tailored to where you are.
I offer fractional CMO services designed for established B2B industrial companies navigating leadership transitions, brand modernization, and growth.
How It Works
There are two ways to engage, depending on where you are and what you need.
Project-based. You have a specific, defined need: a marketing audit, a clarity workshop, a messaging framework. We scope it, deliver it, and you walk away with something concrete. This is a great starting point if you're not ready for an ongoing commitment or want to test the waters before going deeper.
Retainer-based. You need ongoing fractional CMO leadership. I become your embedded marketing executive: dedicated hours each month, fully focused on your business. I lead the strategy, manage the team, and show up at the table like any other member of your leadership team. This is where the deepest, most lasting work happens.
Not sure which track is right for you? That's what the first call is for.
Core Services
Marketing Audit
Know what's working, and what isn't.
You've been investing in marketing but can't tell what's actually moving the needle. I conduct a thorough review of your entire marketing function: team, tools, channels, and performance, and deliver a clear, prioritized action plan you can act on immediately.
Includes:
Full marketing function review
Channel & campaign performance analysis
Tool & technology stack assessment
Prioritized recommendations report
Marketing Clarity
Know who you are before you decide what to do.
Most marketing problems aren't actually marketing problems: they're clarity problems. If your team can't articulate what makes you different or why a customer should choose you, no campaign will fix that. I help you build the foundation that everything else depends on.
Includes:
Mission, vision & values definition
Brand positioning & differentiation
Tone of voice & messaging guidelines
Ideal customer profile development
Stop throwing things at the wall.
You have a business to grow but no clear marketing roadmap to get there. I build comprehensive, executable strategies grounded in your goals, your audience, and your competitive landscape, so every dollar and every effort is pointed in the right direction.
Includes:
Competitive & market analysis
Positioning, segmentation & messaging
90-day and annual marketing planning
KPI framework and success metrics
Marketing Coaching
Develop the marketing leader on your team.
Not every company needs me forever, and that's exactly the point! For organizations that have someone internal ready to step up, I offer one-on-one marketing coaching to help them grow into the role with confidence. This is a hands-on, practical development built around your business.
Includes:
1:1 coaching sessions tailored to your business
Personalized development plan for your marketing leader
Ongoing feedback on strategies, campaigns, and decisions
Guidance on team building, tools, and marketing best practices
Marketing Strategy ⭐️
Engagement Options
Starter
Project-based · Best for audits & focused work
- Single-project or defined scope engagement
- Marketing audit or clarity workshop
- Actionable recommendations report
- Ideal before committing to ongoing support
Contact for pricing
Get in TouchGrowth
Monthly retainer · Ongoing fractional CMO support
- Dedicated hours each month, fully focused on you
- Full marketing strategy & execution leadership
- Executive & board meeting participation
- Team management & stakeholder alignment
Contact for pricing
Book a Discovery CallFull Partnership
Monthly retainer · Complete marketing leadership
- Maximum dedicated hours per month
- End-to-end marketing function ownership
- Team hiring, coaching & infrastructure build-out
- Long-term strategy through to in-house transition
Contact for pricing
Get in TouchNot sure which option is right for you?
Let's talk it through. A quick call is usually all it takes to figure out the right fit.