A Fractional CMO is a senior marketing executive who works with your company on a part-time or retainer basis. You get all the strategic firepower of a Chief Marketing Officer, without the full-time salary, benefits, and overhead. Think of it as CMO-as-a-service.

Consultants typically advise and leave. Agencies execute but rarely lead. A Fractional CMO does both, providing strategic leadership and hands-on execution, while being embedded in your business like a true member of the leadership team.

My sweet spot is established B2B companies going through a leadership transition, often a second or third generation taking over a family-built business and needing to modernize the marketing function. If you have a great company but marketing has never been a priority, or if new leadership is ready to grow and needs a strategic partner to make it happen, we should talk.

My engagements are retainer-based, priced according to the scope of work and the number of dedicated hours per month. Compared to a full-time CMO (who can command $150K–$570K/year), the fractional model is a significantly more cost-effective option. Get in touch for a custom quote.

It varies by need, but most engagements run between 6 and 18 months. The goal is always to set you up for long-term independence, whether that means building out an in-house team, establishing processes, or hiring a full-time CMO when the time is right.

Absolutely! In many cases, I come in to lead and elevate an existing team. I'll manage day-to-day operations, provide strategic direction, and help develop your team's skills along the way.

Marketing and sales work best when they're closely aligned, but they are distinct functions.

I focus exclusively on marketing leadership. If you also need sales support, I'm happy to help you think through the right structure for your team.

We start with a discovery call to understand your goals and challenges. From there, I conduct a thorough review of your current marketing landscape before building a strategic roadmap. Most clients see clear direction and early momentum within the first 60-90 days.

Yes, and I'm experienced doing it. Board-level communication is a core part of what I offer.