Your marketing deserves a leader, not a line item.
Senior marketing leadership, without the full-time cost.
I help B2B companies build the strategy, team, and momentum they need to grow.
Does this sound familiar?
You're a manager wearing too many hats. Your marketing feels scattered: a campaign here, a tactic there, but nothing quite adds up to a strategy. You know you need experienced marketing leadership, but a full-time CMO isn't in the budget yet.
That's exactly where I come in.
Never heard of a fractional CMO?
You’re not alone.
A Fractional CMO is a senior marketing executive who works with your company on a part-time or retainer basis, giving you all the strategic horsepower of a Chief Marketing Officer, without the full-time salary, benefits, and overhead.
Think of it as having a seasoned marketing leader in your corner, fully committed to your business, but at a fraction of the cost. They develop your strategy, lead your team, manage your marketing budget, and report directly to you, just like a full-time CMO would.
It's not an agency. It's not a consultant who hands you a deck and disappears. It's real, embedded leadership designed to move your business forward.
Senior expertise without the $200k+ salary commitment
Faster results. No long hiring process, no ramp-up guessing
Fully focused on your goals, not billable hours
Scales up or down based on what you actually need
Why it works:
What I Do
I specialize in working with established B2B companies that are serious about growth, whether marketing has never been a priority, hasn't been working, or simply needs a strong leader to take it to the next level.
You've built something real. Now it's time to market it like it.
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I understand the complexity of industrial sales cycles, technical buyers, and relationship-driven markets. I bring marketing strategies that fit how your customers actually buy, not generic playbooks built for software companies.
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Whether you're updating a brand that hasn't changed in 20 years, launching your first digital marketing program, or figuring out how to reach a new generation of buyers, I help you modernize without losing what made you great.
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From audit to execution, everything I do is measured, iterated, and tied to outcomes that matter: more leads, stronger positioning, and a marketing function your team can own long-term.
Trusted by B2B leaders
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Laura helped us go from scattered tactics to a focused strategy in just 90 days. We finally felt like we had a real marketing engine made exactly for our needs and growth stage.
— D. O’Sullivan, President at PW Trenchless Inc.
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Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.
— Former Customer
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Every detail was thoughtfully executed. We're thrilled with the outcome, and have already recommended them to others.
— Former Customer
15 years of marketing leadership.
Zero fluff.
I'm Laura Norup-Boyer, a Fractional CMO with deep B2B experience across industries with a particular strength in manufacturing, construction, energy, and distribution.
I've built marketing functions from scratch, repositioned established brands, led teams through major transitions, and helped leadership teams finally get clear on what their marketing should actually be doing. I know what good looks like, and I know how to get there without blowing up what's already working.
I work with companies that are serious about growth, where marketing has been an afterthought, hasn't kept pace with the business, or simply needs a stronger leader at the helm. If that's where you are, we should talk.
Ready to build a marketing function that works?
Let's find out if we're a good fit. No pressure, no sales pitch. Just a conversation.
Contact Me
Interested in working together? Fill out some info and I will be in touch shortly. I am looking forward to hearing from you.